Really helpful and inspiring article, Nicole! I didn't renew my Mailerlite subscription because I had just over 1000 subscribers and was on a paid plan. I've felt for a long time that many people were on my list as a result of making the rookie mistakes of sharing helpful but not aligned free lead magnets in the early years of my business journey. I tried to segment my readers, but I didn't many get responses to two surveys (12 responses to 1 question and 5 question surveys). I've been thinking about turning Mailerlite back on for a month or two and running a re-subscribe campaign but atm I'm directing my energy into Substack writing. Which is more fun than newsletters for me.
Thank you for your feedback! While none of us likes to see our list shrink, it is better to remove people if they're not aligned with what you're doing. If you haven't sent them an email in a while, it may be even harder to get them to engage. But it's worth a shot!
At the end of the day, if you enjoy writing on Substack, that's certainly a great place to be! The only thing to keep in mind is that if you're planning on offer products or programs to your subscribers, you'll have to do that off Substack. (And why give them a cut if you don't have to!)
Really helpful and inspiring article, Nicole! I didn't renew my Mailerlite subscription because I had just over 1000 subscribers and was on a paid plan. I've felt for a long time that many people were on my list as a result of making the rookie mistakes of sharing helpful but not aligned free lead magnets in the early years of my business journey. I tried to segment my readers, but I didn't many get responses to two surveys (12 responses to 1 question and 5 question surveys). I've been thinking about turning Mailerlite back on for a month or two and running a re-subscribe campaign but atm I'm directing my energy into Substack writing. Which is more fun than newsletters for me.
Hi Raquel,
Thank you for your feedback! While none of us likes to see our list shrink, it is better to remove people if they're not aligned with what you're doing. If you haven't sent them an email in a while, it may be even harder to get them to engage. But it's worth a shot!
At the end of the day, if you enjoy writing on Substack, that's certainly a great place to be! The only thing to keep in mind is that if you're planning on offer products or programs to your subscribers, you'll have to do that off Substack. (And why give them a cut if you don't have to!)