The Best Way To Kill Imposter Syndrome
… and confidently charge more for your coaching
If you don’t value your services, how can you expect someone else to?
That’s why imposter syndrome is so destructive to your success. It causes self-doubt that can keep you playing small and under-valuing your services.
Coaches who don’t charge enough (and most don’t) unknowingly create consequences for themselves … and for the people they want to help.
For one, you can’t build a sustainable business if you’re selling $297 coaching programs or charging $100 an hour for your time. It’s a recipe for burnout because the only way to make more money is get more clients. That means opening up more coaching spots on your calendar.
Then, of course, you need to fill them. (And getting clients is the #1 challenge for most coaches.)
And what about the kind of clients you get? Not charging enough makes it much easier for people to only half-heartedly do the work. Since they don’t have much skin in the game, they haven’t lost much if they don’t get results.
Yes, the idea that you get what you pay for applies to coaching, too. (And the last thing you want is for people to see you as a “discount coach.”)
You certainly don’t expect the same experience when you eat at a diner versus a Michelin star restaurant, right?
At a Michelin star restaurant, you expect to eat exceptional food and have an unforgettable experience.
And therein lies the problem, my friend…
Many coaches don’t charge enough because deep down they don’t believe they’re worth it. And they fear they won’t be able to live up to a higher price.
That sneaky imposter syndrome hides in dark corners, sabotaging their success.
But we can fix that! I’ve seen many coaches get beyond their self-doubt and imposter syndrome. These 3 things help them get there.
1. Be a Michelin star restaurant, not a diner
Whenever I go to a diner, I always marvel at the menu. Diner menus go on for pages and pages! They have sections for Greek Specialties, Vegetarian Specialties, Italian Specialties, this specialty, and that specialty…
But we all know if you order the penne in tomato sauce, it won’t really be anything special.
On the other hand, if you order the penne with pomodoro sauce at Rezdôra (Chef Stefano Secchi's Michelin star osteria in the Flatiron district of New York City), it will knock your socks off!
That’s why the first thing you need if you want to kill imposter syndrome and charge more is a Michelin Star Offer. This kind of offer has 2 parts to it.
First, it focuses on one specific problem that’s both intense and frequent. That’s the kind of offer that attracts people who are motivated to get help (and pay for it). (Refer back to this post if you want more help with this.)
Second, a Michelin Star Offer promises a specific outcome that people will get, provided they follow your guidance.
An outcome is essential to a Michelin Star Offer because people are much more willing to pay more for a specific outcome … especially when it’s backed by a specialist. (And you will be positioned as a specialist with the 3 things I’m telling you about in this article.)
2. Bring new light to their problem
This is THE game-changer. It’s a technique I use when I write multi-million-dollar promotions for supplements. And I’ve adapted it to health coaches and natural health professionals.
When you explain to people the hidden reason why they have the problem, you set yourself apart from other coaches.
Not only that, it helps people see why they haven’t gotten results from the things they’ve tried.
This gives them new hope. And it positions you as the right person to help them succeed.
I’ve worked with over 1,000 health coaches, and I’ve always found a way to make what they do sound new and different. There are 3 tricks I use to do this.