This is such a great article! And, yeah, I'd probably have a private island by now if I had a dime for everytime I hear "I can help anyone." though I also have empathy for the coaches that share that sentiment with me, because it's true! A good coach can support all kinds of individuals. But that exact virtue is exactly what you call a 'death trap' in online marketing. SO yes, yes, and yes: there is much greater abundance in specificity than there is in generality!
By the way - where are you writing from these days? I'm writing from Germany for now, and soon from Da Nang!
This is such a great article! And, yeah, I'd probably have a private island by now if I had a dime for everytime I hear "I can help anyone." though I also have empathy for the coaches that share that sentiment with me, because it's true! A good coach can support all kinds of individuals. But that exact virtue is exactly what you call a 'death trap' in online marketing. SO yes, yes, and yes: there is much greater abundance in specificity than there is in generality!
By the way - where are you writing from these days? I'm writing from Germany for now, and soon from Da Nang!
Hi Dina-Marie. Thank you for your insights! A "death trap" is a good way of putting it.
Right now I'm at home in Connecticut. But I'll be back in France soon!
Safe travels to you...