Why The “Pick a Niche” Advice Backfires

… and how health coaches can avoid picking a niche that will keep them broke

Every time I speak to a health coach about their training, there’s one thing they all say, no matter where they got their credentials …

They say no one ever told them how hard it would be to market themselves, get clients, and build a sustainable business. 

And if they did get some kind of “business training,” at best they were told to build a website, get some business cards printed, and network.  (And they soon realized how useless that advice was.)  

That means most health coaches work hard to get their certifications but have no idea how to put them into practice.

That’s like having a brand new Tesla that sits in the driveway because you never learned how to drive it!

So a lot of coaches go out into the world with their shiny new certifications, high hopes … and flounder.  

If they happen to find their way to someone who says they help coaches with their marketing, the first thing they’re usually told to do is pick a niche.  Unfortunately, a lot of coaches go down that road and still …