Welcome!
This Substack is for you if you’re a health or wellness professional who wants to build a profitable online business and you…
Aren’t crazy about marketing yourself (even though you know you need to)...
Are unhappy with, or confused by, all the marketing options out there…
Definitely DON’T want to be lost in a guru factory that pumps you and hundreds (maybe even thousands) through a cookie-cutter process…
And you just want people you want to work with to find you.
Why this newsletter and why now?
A lot has changed in marketing in just the past 12 months.
When I first started helping health and wellness professionals in 2017, I saw how many of them were spinning their wheels trying to build a steady business.
Many of them found programs or coaches to help them. But they didn’t get the results they were hoping for.
Then along came AI, with the promise to make things easier and better!
And in many ways, it did. But in many ways, it made things worse.
The internet was soon flooded with health & wellness offers that looked practically identical. And thanks to high-power algorithms designed to give people more of what they want, your potential clients were seeing all of your competitor’s offers, too!
But it gets even worse…
Many new clients told me about seeing comments on their ads from people who said their ad (or lead magnet, or webinar) looks exactly the same as a bunch of others they’ve seen.
The reason why is because many marketing programs hand people a “plug & play” system.
And now the market is saturated with copy/paste marketing that makes you look like a pawn that came off an assembly line.
If you want to create a successful business, you need a different approach. One that shows your authenticity, makes you unique in a way that’s relevant to your audience, and shows them why you’re the obvious choice to help them.
That’s what this newsletter can help you do.
Why subscribe?
As a subscriber, you’ll receive regular posts where I share:
The exact system I use that’s helped over 1,000 natural health and wellness professionals add $10k to $25k to their monthly income (some much more)
Exactly how to find your uniqueness — your “pixie dust” — so you stand out from others, become the obvious choice for the people you want to work with, and replace any self-doubt with pure confidence
The best way to tap into “buyer biology” so you can craft authentic marketing messages that get people asking “How soon can I start?”
How to create powerful marketing assets that attract new clients 24/7
I’ll also tell you tales of my own experiences going from corporate executive to building a business I love that allows me to spend 2-3 months a year traveling, often in my favorite country — France.
My dream is to help you create a business you love so much that you go to bed at night excited to wake up the next day!
Paid subscribers receive…
Occasional subscriber-only posts that go deeper into advanced techniques and include specific guidance on how to do it yourself
Free downloads that help you take action on ways to improve your website, email marketing, lead-gen webinar, and more!
Free access to live workshops, plus replays of past workshops
A little about me
I spent 29 years in the corporate world, building massive consumer products businesses for brands around the globe.
During that time, I helped turn MTV, Nickelodeon, Pokémon, and The Sharper Image into beloved household names around the world. One of my biggest accomplishments was leading Nickelodeon’s consumer products initiative in 42 countries.
I also cut major deals with companies like Disney, Marvel, and Rovio (the creators of Angry Birds).
Over the years, I learned a tremendous amount about what it takes to create and build a successful brand. But as cool as those brands were, I wasn’t passionate about them. My personal interest was in health and wellness, and ways to live a healthier, happier life.
So in 2016, I parted ways with the corporate world. I wanted to create a business that was aligned with what was important to me. And I found a way to do it as an alternative health copywriter.
And one night in a bar, I met a man who changed the course of my life.
he’s considered one of the top natural health copywriters and marketers in the world. He invited me to be his apprentice. I’m now one of only a handful of people in the world know his copywriting techniques.
I eventually applied the techniques I learned from him, along with the expertise I gained building brands in the corporate world, to help individuals who want to build an online health or wellness business.
Since then, over 1,000 health and wellness professionals have benefited from my unique approach. And many of them have gone on to create their dream businesses!
One sports therapist helped people restore knee strength and mobility after ACL surgery. Our work together gave him the confidence to double his price when he launched his webinar. Two months in, he had his first $13,000 month
A coach who helps people with MS now regularly makes over $20k a month. She was deeply moved by her first year’s success because she was able to give her daughters everything they wanted for Christmas for the first time ever
I helped a physical therapist fine her unique “Pixie Dust Positioning.” When we added it to her existing marketing funnel, her call booking rate increased by 44%. She also enrolled 41% more people in her program.
If your dream is to help more people live a healthier and happier life, I hope you’ll subscribe. Because it’s my dream to help you do just that.
Click here if you want to find out what makes my approach so different.
